WBOTD 8/1/12 Ebel

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WBOTD 8/1/12 Ebel

Post by Ocean on 2012-08-01, 08:35

Ebel is another watch I will be looking at and for next week. While helping Eric try to find a Ebel 1911 BTR, I became infatuated with them. The inhouse movement is one of the big pluses for myself.

1911 Foundation of EBEL by Eugène Blum and his wife Alice Lévy in La Chaux-de-Fonds on July 15, 1911.
1912 Launch of the first EBEL wristwatch.
1914 Gold medal at the National Exhibition in Bern for patented EBEL ring watches with lever escapement and hidden time-setting.
From the very beginning, Alice Lévy takes EBEL into the universe of Haute Joaillerie.
1925 “Diplôme Commémoratif de Grand Prix” in the “Exposition Internationale des Arts Décoratifs et Industriels Modernes” in Paris for Haute Joaillerie Art Déco wristwatches made in platinum with onyx, baguette-cut diamonds and emeralds.
1929 Charles-Eugène Blum, the founder’s son, joins the company. He will be instrumental in developing the brand’s excellence in quality and precision.Diploma of honor at the Barcelona World Exposition.
1935 EBEL becomes the first Swiss watchmaker to introduce the “Western Electric” precision and quality control standards. Heir to the Western Electric System, the Vibrograph accurately tests and measures a movement’s precision.
1937 “Diplôme d’Art et technique” in Paris.
1939-45 EBEL serves as official watch supplier to the Royal Air Force (British Army).
1952 Videomatic watch, one of the first automatic “à retort” movements.
1954 Châtelaine watch, splendid watch inspired by the original design of the “Châtelaine” belt.
1957 Creation of the “Communauté d’Horlogerie de Précision”, of which Charles Blum was a key promoter.
1964 “Premier Prix” at the Swiss National Exhibition in the jewelry watch category with a creation called Lune Etoilée.
1970 Pierre-Alain Blum, Charles’ son, joins the company. Under his charismatic leadership, EBEL becomes a world reference in watch-making.
1977 Launch of the emblematic Sport Classic collection.
1980's EBEL introduces its emblematic signature: “The Architects of Time”.
1982 EBEL revives the trend for automatic chronograph with the Chrono-Sport.
1980-90 Convinced of the powerful impact of sports on brand image, EBEL enlists the endorsement of well-known brand ambassadors from the world of sport such as Andre Agassi, Stefan Edberg, Colin Montgomerie, Boris Becker, Yannick Noah, Pirmin Zurbriggen and Alain Prost.
EBEL is the title sponsor of many sport competitions such as the EBEL European Masters in Crans-Montana, the Davis Cup and various other ATP tournaments.
Demonstrating a commitment to the arts, represented by such talented figures as Leonard Bernstein and Barbara Hendricks, EBEL established a distinguished presence in cultural circles.
1984 Launch of the Perpetual Calendar Chronograph driven by Caliber 136
Launch of the Discovery
1985 Launch of the Beluga collection exclusively in gold.

1986 Launch of the 1911 line.
75th Anniversary of EBEL: EBEL acquires and renovates the Villa Turque, built in La Chaux-de-Fonds in 1917 by Le Corbusier.
EBEL obtains a patent for the double folding clasp on leather strap.
1989 Launch of the Voyager
1991 Launch of the Beluga Lichine
Advertising campaign – Sharon Stone
Advertising campaign – Michael Stich
1992 Advertising campaign – John Malkovich
1993 Launch of the Sportwave
Launch of the Lichine Tonneau

1995 Launch of the Automatic Chronograph EBEL proprietary movement Caliber 137
Launch of the Beluga Carrée
1996 Launch of the Sport Classic
Launch of the Dresswave / Launch of the Shanta

1997 Launch of the Sportwave

1998 Launch of the Beluga Manchette
Advertising campaign – Madonna
Advertising campaign – Harrison Ford

1999 Launch of the Satya
Launch of the E-Type
2001 Launch of the Classic Wave.
2002 Launch of the “Gems of the Ocean” Haute joaillerie collection (EBEL re-launches its activities in the Haute Joaillerie segment, offering a glittering universe of precious materials and exclusive refinement)
Launch of the Beluga Tonneau.

2003 Launch of the "Gems of the Night" Haute joaillerie collection
Launch of the 1911 La Carrée
Launch of the Tarawa.


2004 Movado Group, chaired by Mr. Efraim Grinberg acquires EBEL.
Advertising campaign featuring Claudia Schiffer, the new face of EBEL (launch in September 2004).

2005 Launch of the Ebellissimo.
Launch of the New EBEL Classic

2006 Reviving and reinforcing its historically proven competence in the field of mechanical horology, EBEL develops two new proprietary movements within its workshops: The Perpetual Calendar Caliber 288 and GMT Caliber 240.
Twenty years after introducing their emblematic 1911 collection, EBEL presents 1911 BTR, embodying its mastery of design and technology.
Launch of the Brasilia, a youthful and spontaneous watch brimming with positive energy and joie de vivre.
1911 BTR Perpetual Calendar wins the watch of the Year Public Prize organized in Lausanne by Montre Passion magazine.
Advertising campaign with Gisele Bundchen, the new face of EBEL.

2007 Launch of the 1911 BTR Chronograph EBEL proprietary movement Caliber 139
EBEL receives the Special Prize for Technology for its Caliber 137 at the "Goldene Unruh" awards on March 1st in Stuttgart, Germany.
Launch of the EBEL Classic Hexagon
Launch of the 1911 Discovery, the naturally born sports watch

2008 Launch of the new Beluga, the quintessence of femininity.
Launch of the Tekton collection, the most prestigious and engineered 1911 models.
EBEL becomes the official Timing Partner for the Arsenal FC Bayern Munich, Ajax Amsterdam and Glasgow Rangers football clubs.

2009 EBEL becomes the official Timing Partner for Olympique Lyonnais and Real Madrid.
Launch of the new Beluga Tonneau.

2010 Launch of the “imprint of time” advertising campaign
launch of the EBEL Classic Sport

2011 Ebel celebrates it's 100th anniversary
2012 Basel 2012: Ebel starts a new century with two exciting new collections: Ebel onde and Ebel X-1

http://www.ebel.com/en/

Pic's are borrowed

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Ocean
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