WBOTD 8/10/12: Ollech & Wajs

The story begins 1956 when, together with a partner, I founded the Ollech & Wajs Watch Company. Right from the beginning, we concentrated on manufacturing rugged, good looking sports watches at affordable prices. One day, a young American student on visit in Switzerland, bought
one of our watches. He said to us: Why don't you sell your watches in the US. Everyone there needs a timepiece like that, that can stand it's man. To keep quality high and prices low, we decided to try something new... To sell by mail to US customers directly from Switzerland and eliminate the middleman's profit. This approach proved very successful, for our company, and also for the many happy US owners of our watches. Our company received many letters from satisfied customers. You can view some of these Customer letters on my homepage.

All our watches were equipped with mechanical movements with at least 17 jewels. When the first quartz watches made their appearance, in the early 80ties, mechanical watches came temporarily out of fashion. We stopped production. Today, Swiss mechanical watches of good workmanship are very much sought after again. Quite frequently I was approached by former customers in need of a solid, sturdy timepiece. The models shown here are 100% Swiss, of very good quality, and prices are affordable.

That is a cool background piece, a good read. And that first pic looks like something you'd have shot, Neds.