Heuer and Viceroy

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Heuer and Viceroy

Post by Ocean on 2012-08-14, 12:05

Wow, what can you say 88.00 I take 10

Today we publish a feature story on how Heuer (now TAG Heuer), as we know it today, was actually created by a partnership with the number three selling cigarette in the United States, back in 1972.

Prior to this partnership with Viceroy, Heuer was selling no more than 500 chronographs per year. Hard to believe, but true.

Read the full story on HODINKEE. http://www.hodinkee.com/ode-to-smoke

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