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Heuer and Viceroy
by Ocean 2012-08-14, 12:05
Wow, what can you say 88.00 I take 10
Today we publish a feature story on how Heuer (now TAG Heuer), as we know it today, was actually created by a partnership with the number three selling cigarette in the United States, back in 1972.
Prior to this partnership with Viceroy, Heuer was selling no more than 500 chronographs per year. Hard to believe, but true.
Read the full story on HODINKEE. http://www.hodinkee.com/ode-to-smoke
Today we publish a feature story on how Heuer (now TAG Heuer), as we know it today, was actually created by a partnership with the number three selling cigarette in the United States, back in 1972.
Prior to this partnership with Viceroy, Heuer was selling no more than 500 chronographs per year. Hard to believe, but true.
Read the full story on HODINKEE. http://www.hodinkee.com/ode-to-smoke
Ocean- Moderator
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Join date : 2012-04-01
Age : 111
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