WBOTD 8/6/12: N.O.A.

I enjoy this brand. Actually have had two, one sold off for a bigger model which I eventually sold because I couldn't handle a lefty crown. I will have another eventually.

History of NOA and its main guy Nicola Andreatta:
Born in Como, Italy, in 1973 and raised in a multicultural environment by his Italian father and Swiss mother, surrounded by watches since his birth, Nicola became passionately interested in the world of horology at a very early age.
Even during his studies, he spent considerable time in the factories following the old process of manufacturing watch components and following the development and production processes.
Graduating in Business Administration in 1996, he then left for Asia where he worked for different watch companies in the design and manufacturing fields.
Back to Switzerland in 2001, he worked in Geneva and Milan as a consultant for various prestigious watch brands.
In 2002, Nicola started the creation of unique timepieces under the brand "N.O.A.".
Nicola's conclusion that in the watch world nothing much was done in terms of style and design, especially by the traditional Swiss brands, led to his creative innovation in engineering the first N.O.A. collection - 1675.
Each N.O.A. watch is still the expression of his personal taste, his knowledge of watch-making and the desire for always making something new.
N.O.A. remains a completely independent family business.
Under the management of Nicola, together with his father, Alberto, and thanks to the expertise of the team working behind the scenes, N.O.A. is rapidly achieving worldwide recognition and an impressive development to becoming a leading name in luxury timepieces.

Pictures ripped from net:

I love these watches. Koi from WL has an auto chrono model that rocks my world. Nice choice for WBOTD.

AJC wrote:I love these watches. Koi from WL has an auto chrono model that rocks my world. Nice choice for WBOTD.

Yep, that was mine originally. Check WL for my initial review. Hated the lefty crown so I sold it.

I searched 'n.o.a.' & 'noa' and didn't find anything... Strange.

I used to really want that white NOA you guys are talking about. But after seeing neddles Chronoscope I lost my love for it. Like AJC, I recall not being able to find anything on it at the time.