WBOTD 8/17/12 88 Rue du Rhone (new company and making of another legend?)

Ever hear of Raymond Weil? This company has been getting a lot of pub in the last few months with the release of their 1st watch in June. They have signed with the Watch Hut out of the UK to sell them online. This should be an interesting company to follow.

As grandsons of the famous Swiss watchmaker Raymond Weil, the Bernheim brothers were raised in the Swiss watchmaking tradition and developed a solid expertise while working for the family business. Together, Elie and Pierre Bernheim decided to make exceptional quality time pieces with refined, modern designs at affordable prices so more people can enjoy this unique luxury. They combined their talents and know-how and launched the 88 Rue du Rhone brand.

Swiss luxury time pieces...

88 RUE DU RHONE is an independent brand of Swiss luxury watches, launched by Elie and Pierre Bernheim. Grandsons of the notorious Swiss watchmaker, Raymond Weil, they combined their talents, expertise and watchmaking know-how to create their own brand. These two entrepreneurial spirits have set out to offer consumers an elegant selection of watches balancing Swiss excellence and contemporary designs, tradition and innovation.

...which remain affordable.

Utmost excellence, exquisite designs, but also affordable. 88 RUE DU RHONE is indeed the first Swiss luxury watch brand that remains accessible in terms of price. It is a major challenge that the Bernheim brothers have successfully overcome in order to meet the expectations of a new generation of beautiful watch fans. 88 RUE DU RHONE is a new kind of luxury for a new generation and a new era… Where Time Begins.



"The creation of 88 Rue du Rhone has been a labor of love. My brother and I are thrilled to bring our knowledge and background of the watchmaking industry to a brand that we are so passionate about."
Elie Bernheim Cofounder

http://88rdr.com/



Lot of the watches at the watch hut http://www.thewatchhut.co.uk/88-rue-du-rhone-watches.htm